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Author Archives: Edith Zwagerman

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How To Explain Hashtags To Your Grandmother

I am asked a lot of questions about things people see on the Interwebs. It seems like nearly every opportunity a relative corners me at the dinner table to ask me about hashtags (or something along those lines). Hashtags make content searchable.

January 15, 20151 CommentAnalytics, Facebook, Instagram, Social Media, Social Strategy, Tips & Trics, Tooling, TwitterBy Edith Zwagerman

How to share to social media when you don’t have time

There are days when I spend loads of enjoyable time writing new blog posts,creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts for the next day.

January 9, 2015Leave a commentBlogging, Social Media, Tips & Trics, ToolingBy Edith Zwagerman

Community is Much More Than Belonging to Something

It’s about doing something together that makes belonging matter. But maybe we’re antisocial with our approach to social media today. Social media is one of the most profound technological and societal advancements of our time.

December 23, 2014Leave a commentCommunity, Social StrategyBy Edith Zwagerman

How to Create Differentiation Through Social Media

When they land on your social media about page or profile, do they know it’s you? In a sea of similarity, standing out online is essential. You must share your skills, talents and WOW factor to be memorable.

December 23, 2014Leave a commentBlogging, Marketing, Social Media, Social StrategyBy Edith Zwagerman
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